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Santiago de Chile, 1956

Alfredo Jaar

Cultura = Capitale | 2013

It is impossible to produce something that does not have both an ethical and an aesthetic dimension. The difficulty lies in finding the right balance between these two aspects. When the work is purely ethical, it is often didactic and dangerously close to propaganda. When it is mainly aesthetic, it is simply decoration, not art. When you find the right balance, the work not only informs the viewer, but also conveys something to them. It produces joy and enlightenment. 

Alfredo Jaar 

Cultura=Capitale (Culture=Capital) is the luminous equation that Alfredo Jaar to produce to leave a message as simple as it is unequivocal: a slogan conveyed through the careful reading of the pages of Antonio Gramsci, Pier Paolo Pasolini and Nanni Balestrini, who are important points of reference for the artist, either only hinted at or explicitly cited in several of his works, such as Gramsci è vivo (Gramsci is Alive) (2020) or Vogliamo tutto (We Want Everything) (2016). “The spaces of art and culture are the last to remain free, which is why they are precious. Culture is our real capital,” Jaar explains. 

(Biography) Artist, architect and film maker, Alfredo Jaar (Santiago de Chile, 1956) has lived and worked in New York since 1982, but trained in Chile oppressed by the censorship of Augusto Pinochet’s regime. Believing in the importance of the role of the artist, who can propose models for thinking about the world,” Jaar creates conceptual works and public interventions that speak to individual conscience. 

He has participated in five editions of the Venice Biennale (1986, 2007, 2009, 2013) and other major international exhibitions such as the São Paulo Biennale or documenta in Kassel. His works, which earned him the Guggenheim Fellowship (1985), the Mac Arthur Fellowship (2004), the Premio Extremadura a la Creación (2006), Hiroshima Art Prize (2018), l'Hasselblad Award (2020) and IV Albert Camus Mediterranean Prize (2024) - have been exhibited in some of the most important international collections. Recent solo exhibitions of Alfredo Jaar include Zeitz MOCAA, Cape Town, South Africa (2020); SESC Pompeia, São Paulo (2021); and Museum of Contemporary Art, Hiroshima (2023).  

Silvia Maria Sara Cammarata

Current Location

Museo della Resistenza, Polo del ‘900, Turin.

Previous Locations

from 2013 to 2022 at the Biblioteca Nazionale in Piazza Carlo Alberto, from 2023 to the present on the façade of the Museo della Resistenza, Polo del ‘900.

Specifiche tecniche

Neon and supporting frame.