I wanted to take commercial signs and road signs and empty them of their meaning in order to disorient the
overwhelmed spectator. The effect of estrangement is caused by the juxtaposition of a familiar image with an unusual meaning; my luminous signs are not meant to be something different in the city skyline, but to blend into the city, blending in with other lights and signs, provoking in the passer-by a deeper reflection on the religious and symbolic meaning of Christmas. When lit up signs at Christmas speak to me under the falling snow, love makes no noise.
Domenico Luca Pannoli
Domenico Luca Pannoli’s Luce (Light) consists of 37 luminous panels imitating road signs and some famous commercial brands, such as the symbol of a smile instead of a no-parking sign or the words “Love” in the middle of the “Esso” logo. Between arrows pointing to the future and symbols of peace, stands the inscription
that gives the work its title. The effect of astonishment sought by Pannoli increases when the components of the work are distributed along a street and can more easily be mistaken for normal street signs from a distance, while the invitation to harmony becomes almost literal in cases where the components of the work are concentrated and displayed next to each other. Together with Enrica Borghi’s work, L’amore non fa rumore (Love makes no noise) won the City of Turin’s Luci di Natale (Christmas Lights) competition reserved for young artists and launched on the occasion of the first edition of Luci d’Artista. In 1998, architect and designer Domenico Luca Pannoli (Turin, 1967) founded the ONDESIGN studio and has since exhibited in various national and international urban contexts. In 2014, with L’amore non fa rumore, he participated in the Glow Festival in Eindhoven.
Silvia Maria Sara Cammarata
Current Location
Michelotti Park, in front of the Geisser Library, Turin (the light is on all year round).
Previous locations
in 1998 in Largo Saluzzo; in 1999 in Viale dei Mughetti, Viale delle Primule; from 2000 to 2001 in Piazza Moncenisio; in 2002 in Via Lanino, Via Borgo Dora, Via Mameli; in 2003, in Piazza IV Marzo; in 2004 in Via Buozzi, Via Amendola; in 2005 in Largo Saluzzo; in 2006 in via Buozzi, via Amendola; in 2007 in via Verdi, via Montebello; in 2008 the work was requested on loan to Salerno; in 2009 in corso De Gasperi, corner of via Piazzi; in 2010 in via San Francesco d'Assisi (from via Pietro Micca and via Prati); in 2011 the work was requested on loan in Naples; in 2012 on loan in Buccino (Salerno); in 2013 in via Amendola, via Buozzi; in 2014 on loan in Eindhoven (The Netherlands); from 2015 to 2016 in piazza Bodoni; in 2017 at the shrine of Santa Rita da Cascia, piazza Santa Rita da Cascia; in 2018 at the Emilio Pugno Garden, via Roveda; from 2019 to 2021 in piazza Eugenio Montale; in 2022 at the Murazzi del Po Gipo Farassino, along Po Diaz; and from 2023 to present at Michelotti Park, in front of the Geisser Library.
Specifiche tecniche
Double-sided silhouettes in screenprinted methacrylate, glass neon and LED neon flex, aluminium and concrete plinths.